I build marketing systems
that actually work.
15+ years building enterprise MarTech across Salesforce and real-world growth teams. If it doesn't scale, it doesn't matter.
How I Work
I didn't come up through a traditional path into tech.
I learned by doing — figuring things out, building systems, and making them work under pressure. That mindset never left.
I don't overcomplicate things. I don't build for theory.
If it doesn't work in production, it doesn't matter.
Everything I build is designed to scale, integrate, and drive real outcomes across the business.
What I Build
Everything is built to connect teams, data, and execution into one system.
AI Design & Production Deployment
Channel propensity scoring, churn prediction. AI tools that actually ship to production — not just POCs.
Customer Data Platforms & Identity
Unified customer intelligence across behavioral, engagement, and transactional data. The foundation everything else runs on.
Omnichannel Orchestration
Email, SMS, push, mobile SDK, and service interactions. Coordinated across channels with governance for deliverability and compliance.
Technology Strategy & OKR Execution
Roadmap design connecting lifecycle, growth, service, and data teams around shared outcomes and measurable KPIs.
Cross-Functional Program Leadership
Partnering across teams to establish shared definitions and enable consistent cross-team execution.
Results
No fluff. Just outcomes.
SIGNATURE BUILD · CHURN PREDICTION MODEL
Einstein Model Builder + CDP. Production deployment, not a notebook.
Where I've Worked
Administrator to Consultant to Senior Manager. Seven years, three roles, four certifications, one trajectory.
Actively building: Real Brokerage automation stack, YOU Campaign, AI Center of Excellence vision
Quanata
A State Farm company
Senior Manager, Marketing Technology
2021 — PRESENT · 5 YRS
THE WORK
Lead end-to-end marketing technology strategy for a telematics-driven InsurTech platform. Own the vision, architecture, and execution of MarTech programs connecting lifecycle, growth, service, and data teams.
KEY BUILDS
Where I learned to build AI that ships, not POCs that don't.
Red Argyle
Salesforce Consultant
2020 — 2021
THE WORK
Led enterprise Salesforce implementations as trusted executive advisor on platform architecture and operating models.
“Where I learned every Salesforce implementation is really a change management project.
KEY BUILDS
30+ enterprise SF implementations across Sales, Marketing, Service, Industry Clouds
Defined best practices across design, deployment, UAT, change management
Senior Market Advisors
Director of Digital Marketing & Salesforce Administrator
2019 — 2020
THE WORK
Owned full digital marketing and Salesforce strategy, building AI-assisted, data-driven journeys at scale.
“Where I learned that AI without good data is just expensive guessing.
KEY BUILDS
Generated 15,000+ qualified leads per month
Implemented Marketing Cloud Einstein for lifecycle marketing at scale
WHAT'S NEXT
AI leadership. Standing up an AI Center of Excellence at the enterprise level.
Beyond the build.
Systems matter. So do the people building them. A few things I've been recognized for, one conversation I'm proud to have been part of, and the people I show up for.
Latina Equal Pay Day — closing the gap, one career at a time
Joined Prospanica's ¡Entre Amigas! series — sponsored by Toyota — for a conversation with three other Latina leaders on negotiation, navigating non-traditional career paths, and what real allyship looks like in tech.
Core Value Award · Diversity
Recognized by peers and leadership for work that "makes colleagues feel valued, supported, and included."
The work I'm proudest of doesn't show up on a dashboard.
Mentor · Creative Futures Collective
Mentoring emerging creative professionals from underrepresented backgrounds through Soho House's 16-week mentorship program, in partnership with CFC.
Talent is distributed equally. Opportunity isn't.
I didn't come up through a traditional path. That's not just a tagline — it's why I show up for the people coming up behind me.
Field Notes
Lessons from the trenches. No frameworks I haven't shipped, no advice I haven't tested.
Real-time personalization is mostly a lie
What "real-time" actually means in 90% of enterprise MarTech stacks — and the small handful of cases where it matters.
From running campaigns to building the systems behind them
The career pivot nobody talks about. How I went from campaign manager to MarTech architect — and why every marketer should consider it.
5 things every MarTech leader gets wrong about Agentforce
A short list, written after my third "wait, Agentforce can't actually do that" conversation this month.
Let's build
something that works.
Whether you're standing up a MarTech function, fixing one that isn't working, or trying to figure out where AI actually fits in your stack — I'd love to hear what you're building.
Conference Schedule · 2026
Marketing systems that actually work.
Nashville, TN · CST